Web Site should work for you, it is all about being seen & if you're not seen in today's competitive marketplace, then you're fighting a uphill battle. A lot of people think that by owning a Web Site that all their problems are solved.
Not so. The design of your web site is critical.
"Often a Web Site may be the first glimpse that potential customers have of your business, that first impression must reflect the strengths and ideals of your company. "
Any Web Site design needs to look authoritative, convey the correct messages and download with optimum speed. It needs an eye-catching design with the technological constraints of download times and the ability to work in all browsers.
Before commencing the construction of a Web Site you should have already established your business name. You may want to use your business name for your domain name to ensure clients can recognize your company or brand online. We have numerous web packages that cater for all business type. There is absolutely no need to over extent yourself in terms of marketing. Why have a complex web site if you only have a small business.
Our Web pricing plans page will give you examples of web packages that will best suit your business needs. Web site design includes different components and design factors to make it all work.
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We break it down as follows.....
Layout:
This is the defining and construction of the layout of the pages, the colours, and the coordination with existing marketing materials or the current corporate presence.
Navigation:
This involves the design of the look and feel for the navigation menus as well as design for how a visitor will navigate through the web site.
Images:
This involves picking relevant imagery that fits the purpose of the web site including giving users that desired feel as they visit the web site. In addition, imagery also involves choosing and formatting photos for products and services.
Formatting:
This involves taking written content from you, the customer, and fitting it into the body of the web site pages. Suggestions can be made to how the written content needs to be structured. Writing for a web site is not the same as writing for paper. People’s attention spans are MUCH shorter.
Optimization:
This involves the structuring of your site’s code, file names, image names, and other components to include key words and phrases so that your web site will get recognized and ranked by the major search engines.
When it comes to search engine marketing, there are many search engines and directories out there that can direct traffic to your site. It would take months to manually submit your site to each.
Even a few referrals from each can add up to large traffic increases, more enquiries, leads and sales.Don’t be fooled, there are only about 5 major players in the search engine market. In general, if you optimise your site for those, you will get the best return for your effort. 85% of referrals come from search engines and 90% of users look no further than the top 30.
NOTE, we do not guarantee specific rankings within the search engines due to the nature of the number of factors involved that are out of our control; dynamics of the Internet, competitors jockeying for similar results, and unknown proprietary search engine algorithms among others.
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